Simplifying Investing. Actionable Ideas.

Subscribe to our monthly newsletter to get our latest blogs and podcasts delivered straight to your inbox.

Navigating Employee Stock Purchase Plans

A classic investment strategy is “Buy What You Know” – in other words, invest in companies and brands that you are familiar with and believe in. Investing in the company you work for can be part of a solid equity allocation, particularly when your company has an Employee Stock Purchase Plan (ESPP) that allows you to buy shares of company stock at a 5%-15% discount with after-tax dollars.